Sometimes more steps isn't necessarily better...
Take employee and customer experience:
😒 More hoops to jump through
😞 More people involved
🙁 More forms or steps to complete
😟 More disingenuous offerings
😩 More of what they didn't ask for
Think of a time when you were like yes! This ✨ experience 🎉 was easy. What contributed to that?
🙂 It was personalized
😊 It was logical
😀 It was simple
😃 Each step added value
😄 It was what you needed, when you needed it
When is the last time you 'walked' your employee and/or customer experience? Or asked for feedback?