"Improve client retention." "Strengthen the leadership bench." "Get better at project delivery." Every one of those is a wish with a verb in front of it. They sound like goals. They are not, because none of them can be met or missed on a specific day, which means none of them can be steered, and none of them can be the basis of an honest conversation. The fix is not more rigor or a better acronym. It is a date. Three of them. The Move Take the outcome and write what it looks