Ask a leader to name their best performer and they will answer immediately. Ask them to describe what good looks like in that person's role, without mentioning hours, effort, or availability, and watch what happens. The pause is the whole problem. Last month I wrote about how organizations default to measuring time because value was never defined. The response I heard most was a fair one. Fine, so how do I define it? Here is the answer, and it is smaller than people expect. F