"Improve client retention." "Strengthen the leadership bench." "Get better at project delivery." Every one of those is a wish with a verb in front of it. They sound like goals. They are not, because none of them can be met or missed on a specific day, which means none of them can be steered, and none of them can be the basis of an honest conversation. The fix is not more rigor or a better acronym. It is a date. Three of them. The Move Take the outcome and write what it looks

In July, my son passed his Army Combat Field Test. As he crossed the line, his sergeant turned to the soldier who finished right behind him and said, "You just let a guy who hasn't run in two months beat you." I have been turning that morning over ever since, and not for the reason you would expect. The proud-mom part is easy. The part I keep coming back to is what the Army had done months before he ever showed up that day. They told him exactly what good looked like. The Sta